Ivy Crew
A bespoke, high-performance e-commerce storefront dedicated exclusively to premium Polo t-shirts. Built as a freelance project to provide a curated, luxury shopping experience ahead of the brand's official launch.
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- Problem
- A brand built around one product - the polo - needed a boutique, not a sprawling department store.
- My role
- Lead designer and developer: editorial layout, product pages, size guides and the cart, front to back.
- Outcome
- A fast, scalable storefront focused on fit, fabric and a friction-free cart - fully operational ahead of launch.
- 6 wksDesign to delivery
- 1Hero category, done properly
Overview
The client approached me with a highly focused vision: an apparel brand dedicating its entire craftsmanship to mastering the Polo t-shirt. They needed an e-commerce platform that didn't feel like a sprawling, generic department store, but rather a curated boutique highlighting the fit, fabric, and elegance of a single hero category.
Strategy & Approach
Because the product line is hyper-focused, the UI had to strengthen the presentation to hold engagement. I opted for a minimalist, editorial layout that puts high-resolution textures and crisp typography at the forefront. Every design decision was made to reflect the "old money" elegance associated with classic polos.
Solution
I developed and delivered a blazing-fast, scalable frontend tailored perfectly for high-conversion product discovery. The site is currently pre-launch, but fully operational and optimized for scale.
- Hyper-focused product pages with smooth size and fit guides
- Minimalist, editorial-style grid layouts that let the garments speak for themselves
- A friction-free, sliding cart experience designed to maximize conversion
- Fully responsive architecture ensuring a luxury feel across all mobile devices
I design for clarity, not decoration. Let's build something people can trust.
Open to product design roles and collaborations - in Bangalore, Chennai or fully remote.
Let's talk